I believe CD covers are still used despite CD sales dropping because customers still want to put money into the hands of the artist for a physical copy of there music along with artwork. There is also collectible/memorable value in owning a CD. What the artist stands for.
Why is artwork popular?:
Promotion of the artist
Grabs attention
Collectable/memorable
Gives info
Indication of artist
Advertisement
Identity
Mp3 file
Artist Image / brand
without promotion artists wouldn’t be known.
without promotion artists wouldn’t be known.
Attract audience, build relationship with fan base.
Promotion
When you see ancillary related to the artist you will look their videos up
Money from merchandise to be made
Being kept in the public eye
Reach a wider audience
Adding value encourage us to part with our money
Plays on our love with music
Something special.
Digipack: Tracklisting
Name
large clear font fore-ground.
Promotional sticker
Promotional sticker
Product info copyright year of production
Web address
Back: echoing visual style of front.
3-4 colours
graqhic design
link with advertising.
Inside:
Acknowledgements
same style
track list
reviews – quotes
Do a spine
record label on front
Link between artwork and video.
DO’S
USE A CLEAR FONT (READABLE)
APPROPRIATE SIZES FOR FONT AND IMAGES
IN FOCUS
APPROPRIATE SHAPE PHOTOS
TYPE FACE REFLECT CONVENTIONS OF THE GENRE
USE A LAY OUT THAT FOLLOWS RULE OF 3RD’S
3 COLOUR RULE . NO CLASH OF COLOURS
BARCODE
DON’T
DON’T
STRETCH IMAGES
LAYER STYLES
NO UNNESSESSARY EFFECTS
TEXT ON ARTIST FACE
FONT
In this lesson we spoke about the use of digi-packs and other Ancillary Products. It gave me a good idea about designing my album cover.
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