Today we understood in a more technical form of the importance of the artwork of the digipak. I call this understanding technical because before this I just thought the artists chose a theme that they wanted to follow, however the makeup of a digipak goes beyond this concept and touches upon the concept of leading a continuity that is of the artist/bands album song theme.
Why fuss with the popular artwork?
* Grabs attention
* Increases artist identity
* Provides info
* Advertisement
* Indicates artists intended direction(e.g Katy Perry undertakes the direction of fun type of poppy music)
The importance of the ancillary product to the artist and the industry (& in relation to the music vid):
* Wide audience target
* Keeps artist hot & current
* Identity = brand
* More ideas of how artist can build empire(MONEY!)
* Increased fanbase
* Promotion for artist recognition
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