Digipak

We have finally finished editing our music video, and now we are moving to the ancillary project. First lesson back and we have been giving an introduction to digipaks and merchandise, and the importance of them both.

Digipak

A digipak is the packaging of a cd, whether its an album, single or DVD.  It is used to promote the artist, and reflect their genre style, often artist have a signature brand, this may include a logo which is associated with the artist previous work. Here is an example of a digipak, the font mimics the theme, it is quite cute it is clear this has been thought out as the artist is laying on candy floss, which is associated with sweet and cute things, the other font is also candy based the text has the colours mimic the candy cane. The artist is the main focus as she is centre mid frame, the colours are reasonable muted, therefore she stands out even more there's no distractions hence she is being promoted rightly, additional information such as the record label is included, the list of songs and people who helped produce the digipak. Overall the artist is obvious and the candy theme suits the artist genre, POP!


Whilst discussing what makes a successful digipak it became apparent, that portraying a theme which suits your genre, a digipak is sold in stores, and for audience to gain interest in the product it has to connote its given purpose.