Rihanna is a massive dirty pop artist who keeps nothing clean cut about her graduating 'Good girl gone bad' image. She invests alot in her image to create the well known world wide brand that we know of today. Ever gone to the shop and thought "OMG! That is sooo Riri"?
Ooh well I guess thats just me then. Rihanna not only invests in her self image but invest in her wholee brand from her navy(fans) to her haters. Shes created a range of different merchandise, perfume, t's etc just to name a few. She has also been the recent face of Armani and that should be known to boost her image more than ever!
A great skill about Rihanna's recent business ventures is that she includes a clear visual of her genre and style. She never fails to commit, she'll be fun in one album and grungy in the next. You just never know with her! & this is why she is a favourite in the media, she never keeps herself being "predictable" but remains an artist that is always evolving as she knows just how to put on a show.
Here are examples of Riri's 'stuff':
Through these images you get the idea that Rihanna seeks to not be limited in whatever she does and this links back to her popularity as an artist. Her fans range from different ages and different races. She has also been the voice of charities that she finds close to her heart(trust me a lot of artists do this to showcase a variety in their perception).
These days as you may or may not know, artists and performers are struggling to remain relevant and most importantly gain profit from their albums and singles. So many have invested in merchandising and a highly priced concert tickets.
Rihanna's digipak for last album 'Loud':
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