Carole Vernalis obserevd that edits in music vids are more frequent than those we see in films. These edits stand out as disjuncture and the edits that accompany them have an occurring rhythmic basis connected to the song.
Her observations at a glance:
* The regular 'continuity' editing found in classic broadcast fiction is broken so our attention is focused to what is performed on screen
* These edits are obviously seen for example wipes & special effects
* Jump cuts are usually always used
* A base track is normally used to give the video a smooth structure (e.g you'll be able to identify with the chorus a lot more when it visually goes to a specific spot)
* The camera may move in synch to the musics rhythm
Here, controversial artist Example includes a lot of the elements Vernalis observes. He includes a range of edits and his base track is completely obvious as he is only properly seen when hes filmed in the 'white room'.
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