Research For Music Video - A short summary of the main points of Vernalis's theory

Carole Vernallis's theorys center around 4 main concepts:

• narrative
• editing
• camera movement and framing
• Diegesis

Carole Vernalis saw that edits in music videos are more frequent than those we see in films. The edits stand out as disjuncture.  he edits that accompany them.  have an occurring rhythmic basis connected to the song.

• Regular continuity editing found in film is broken so our attention is focused to what is performed on screen.
• These edits are made to look nice for the audience to catch there attention. E.G. fades and special effects
• Quick jump cuts are usually always used
• A few base tracks are film with a main base track normally used to give the video a smooth structure so you can identify with the chorus for example.
• The camera may move in synch to the musics rhythm

I found she said this about music videos as a pose to a film:

For example, you may see:Jump cutsBreaks of the 30 degree ruleBreaks of the 180 degree ruleCutting against the movementCutting within the lyricsFancy edits or cutsExtreme jumps in time and spaceExtreme changes in paceJuxtaposed framesGraphic matchesA style of editing that runs through the video and is distinctive to that video

You may not see:Smooth transitionsMatches on actionAn even pace throughout

Street talkin is an example of a music video that illustrates Vernallis’ ideas such as base tracks of each side of the car