Whilst looking through Emeli Sande's website you can't help but notice the colour scheme, classic simple black and white, I thought this could be for a few reasons first of all it reflects her nationality being a mixture, also the simplicity allows her to be taken seriously as an artist and is portrayed as pretty mature, the theme suits the music video 'Heaven' she is also wearing black and is mainly covered her gender isn't being exposed for the male audience, likewise to her image in her music video, this sows her character is mature and pretty modest, and her image is consistent.
As seen in this image above, she is being promoted by websites such as Youtube, Facebook, Twitter, and Myspace these are the main social networking sites, hence this ensures people who use these various sites are able to access her music, also her music will be linked by each site and will be abled to share, therefore more people are likely to come across her music, ensuring a wider fan base.
The audience are able to get access to information for her tour dates and websites where they are able to order a signed copy of her album, which suggest she cares about her fans to take time out to be signing. The fact she has a Twitter also made me realise the fans have a personal update on her where about's and her interest, she can inform them with her updates this allow she fans to have a more intimate relationship with herself.
I saw the title Diary, which comes across as personal, straight away her persona is seen as real and pleasant, information such as her gigs and dates are in this section of the site. This site also includes contact numbers and email addresses showing the access is pretty open and the her fans can easily achieve their intentions through using this site, weather its ordering a cd, booking a ticket or just getting her twitter to receive her updates.
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