This video shows the discontent of society and how they are victims of the system. I think this video shows a different state of mind and perspective of how they see the world.
As the video starts the background is shown through the typeface. This gives you an anticipation for the music video. It then goes into loads of very quick fast moving pace, almost staccato like shots. This video portrays a very urban city life, it shows this with great city locations/images starting with the main artist Skitz walking down a London city market with quick shots of the london underground symbol, red telephone box's, vegetables on the market stool and generally loads of different human faces. These shots give you the idea of everyday human life and are very human, these shots make up the artists image. I think this video is very well edited as the video goes very well with the song and effects are added very well. This gives me ideas for how i want to edit our music video.
As the artists start to sing the first verse it quickly changes to them walking down the market with the camera filming them from infront as the camera moves backwards. A lot of shots types from different angles are added like them walking around the market and it coming back to the same shot. I liked when the screen is split showing two different pieces of footage at once. A close up of the main artist and a graffite piece on a van are shown as well as, another close up and him walking past a wall with street art on it. I thought this was very effective and shows the culture of the performer as well as street culture. I will think about how i can put it in my video.
In this video i really like the city landscapes shown. At one point there on a roof in Shoreditch that has old graffite'd London underground trains on them, adding to the urban street culture of London. I very much like this location especially to have in a music video.
Very good editing effects are used throughout such as playing around with the colour, adding in light and having strobe effects. At one point the there is a slow motion shot of Skitz pointing with both fingers and it goes with the beat perfectly.
A lot of creative art forms such as visual art, break dancing and DJing are shown adding more to the artist image. Apart from this first part of the video being called Struggler, it has a very upbeat feel.
One of the artists (Rodney P) calls his friend (Buggsy) and the video turns into a split screen of the two having a phone conversation. It then changes the atmosphere/ tempo turning it into a reggae/rasta vibe as it changes into Buggsy's "Born Inna System".
The camera at first unfocused focuses onto Buggsy holding up his necklace that says RAS BUGGSY with a Jamaican flag background, standing infront of his friend also born into this system, with a graffite'd wall behind them, with a tall council block behind it. This immediately represents himself and tells you a bit about him and illustrates the song through the video. Street art/graffite and very good edits and effects continue on from the last artist.
Shots of a council flat area and his friends around the block are shown. On one shot its starts with his feet and the camera goes up to show two paths in the same council flat area. I think this is a very clever visual metaphor to show how this relates to the world, and how people here don't have much choice of path. He talks about how he is "Born Inna System" and he is a victim and how he all he is ever doing is trying to get away. He says "I was slaved in this system" and the shot where the camera focuses onto him illustrates how people feel like there being treated like slaves in this world.
There are shots of his friends looking like hoodlums smoking joints in the background while he says "Wanna get out". This shows you about youth culture and how they are acting like this because they are in this system and they want to get out. This reminds me of rebelling against the system and the riots that have happened this year. This video was made a year before the riots and i feel gives an insite into why the riots/earlier student protests happened. The youth of today rebelling against oppression, as the artist says "What can i say i was born into this way of life". One of his friends holding a baby makes you empathise.
The whole video is about rebelling against the system and the struggles we have in life. It might not be everyones tastes but to me it is a very considerable best example of a media form.
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