These professional ancillary products link quite clearly to my promotional package that I'll be making as they all standout to attract the attention of their specific target audience. The artists featured in these adverts have obviously all taken different means of promoting themselves and their album. For example artist Chipmunk has     planned a launch party(something that many artists do nowadays) and Jay z has been featured on the front cover of XXL magazine. It obviously takes a lot of industry links to even get that inside attention and connection however, Roughtrade record label will be doing all they can to thoroughly promote Emine, she will be attending every event possible according to her availability etc.