Saturday, 10 December 2011

Ancillary: Do's and Don'ts.

During the introduction the ancillary products, we were given a talk regarding what creates ancillary products, in order to make a good package it is important we made a not of the do's and don'ts to ensure we achieve success.


Do's

  • Use clear font, make sure the colour works against the background, and the font is an appropriate size in order for the audience to comprehend the information.
  • Position the information in the correct places, for example the barcode and production information is ideally found on the back at the bottom, stick to this convention to achieve a professional digipak.
  • Make sure the pictures of the artist and other things are clear and the artist is able to be identified clearly.
  • Whilst creating the digipak keep in mind the rule of 3rd’s for composition.
  • Be aware of the genre you are representing, use font and images and mis en scene which portrays the genre your artist represents.
  • Use colours which may represent your artist style, also make sure it compliments the other visually element.
Don'ts

  • Do not put text in front of the artist face.
  • Don’t stretch any images, as it looks amateur and ruins quality.
  • Don not use over four different colours, don’t use colours which don’t compliment each other or the genre.
  • Don’t use font and pictures because you like it always consider the genre.
  • Don’t use too many different styles of font.
  • Don’t include unnecessary information.




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