Ancillary Product: Introduction.

Whilst looking at the music industry, statistics shows overall artist make most profit within selling merchandise rather than musics, with the increase of illegal downloading and access to listen to songs through internet means profit is being lost within music. Therefore looking at the advertisement side of the music industry it is prominent to promote artist by distribution other products than CD's.

Products include:

These products are important, to engage a wider fan base, for example those who see a top with an artist face on are likely to gain interest in discovering the artist. Clothes and posters are a good example of promoting the artist identity. These products are usually sold at concerts or online, and each thing usually sells for a limited time, this makes sure they gain maximum profit as people won't delay buying products.