Q.4 What have you learned from your audience feedback?

A big thing I have learnt though, is that there are a range of conventions and forms that are followed when producing both an ancillary products and a music video. For example one convention of a music video would be camera shots. These are important as they create emphasis on the artist, location and also emotion. In terms of emphasizing on the artist Emine Parker we used a good range of close ups to show the level of emotion that she was performing in the song and to also illustrate the way in which she lip synched the song with grace. In terms of editing, transitions were made easy to create a smooth running effect for the song by the use of jump cuts. From last years AS Media I've basically learnt that a music video production is totally different from a thriller production as there is a lot more editing required and also because there structures are totally different from one another. When creating ancillary products I learnt that the name of the artist should be the biggest font on both the digipak and advert as this allows easy identification of the product. In terms of creating both products there is a 'eye view' type layout that is important, as this allows the viewer to view the text on the product in an style that can be easily read. For example it would be simply impossible if the text was just layed out all over the place, starting from your right all the way to the top e.g. The text has to be ordered accordingly to a reading format. Another major thing that I have learnt as well is to respect the relative style that is used in music video production. For example before this task I used to watch music videos on TV, Youtube etc and think "This video is crap because it does not even connect with the song", not knowing that this is actually a technique called disjuncture that many artists actually purposefully adopt when making their videos. All in all this task has been extremely interesting.