Friday, 13 January 2012

Ancillary Production:Digipak


Whilst creating the digipak I used the software I was newly introduced to Photoshop pro, I found the production of the digipak a game of trial and error, although I had an original plan, once the ideas were visually created on photoshop I decided it didn't look as impressive as I had intended, the main changed I made was the colour scheme, I felt the autumn colour palette should change to a subtle feminine colour, therefore I decided to go with a pink/redish tone.


During this session I experimented with the CD and the design I were to have, originally I put only the name, then I decided to have a picture of my artist yet I didn't want it to distract the picture left side, I thought to make the CD a little more personal to the artist her picture would be perfect. To do this originally I used a circle shape as you can see in the picture above 'Shape 8', I used the cut button to make a circle in the centre, this was the base of the CD and to get the artist on top, I simply cropped a picture of the artist into a circle shape the same size as 'Shape 8' then placed it on top, I had to make sure the layer was above 'Shape 8' then I faded the picture, this was it wasn't completely oblique, and looked subtle, I then put the album name and faded it slightly to maintain its subtleness.

To create the back of the digipak I used a photo I planned in the ancillary photo-shoot, the picture is of the back f the artist, in the location we shot the music video. I felt using a pictures which were taken in the same location as the music video was appropriate, as this artist is upcoming so people will be able to identify this digipak with the new released music video. I decided to use a close up of my artist on the front cover although this is simple, I felt it was the best way to focus on the artist, familiarising her 'new' face to the public. Whilst putting this picture on the front, I edited the picture in Photoshop, by adding more light, putting more contrast, I also blurred the edge and then used the blemish remover tool, to get rid of dark patches and overly shiny parts of her skin. 
I followed the conventions of a digipak, by included the details of the producers, copy right, artist name, record label, and date made. I placed them in the typical place these details would be placed, this made my digipak appear more professional and realistic. The spine had to include the coding which is found on cd's and also the name of the artist and the album name


I chose to use a font which contrast with dark background; I placed the font here carefully as the audience eyes will be drawn towards the bright font at the top, whilst creating this product my main intention was clarity and relevance, the font doesn't favour any other genres, it suits my artist character, and I was careful whilst planning font size and colours, in order for people to be able to comprehend the information without difficulty. The back image I faded whilst adding a mosaic effect, the reason for fading the image darker was to make sure when I added a lighter font it stood out, the background has a black tone to it, so I added a white font for  juxtaposition, the shades black and white are opposite hence I knew it was the best colour to contrast and stand out.





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