EVALUATION QUESTION THREE

How did you use media technologies in the construction and research, planning and evaluation stages?


In terms of media technologies in the construction, research, planning and evaluation stages, I have been blessed to have been able to have exceptional media equipment that has allowed me to create a suitable and professional music video production and ancillary work.


Apple Hardware: 

All media suite's are equipped with near or less state of the art apple mac computers. These computers are equipped with professional software that has allowed me to create a brilliant music video.

We have been able to use JVC GY-HM100 video cameras. With these I have been able to record high resolution shots to produce my music video. I am already familiar with how to use these cameras due to using them in AS media. This meant that I was more confident in handling the camera and knew how to get shots that I wanted such as out of focused shots and zoomed out/in shots. The difference from last year is that I dint require the tripod to assist me while using the video camera. This is merely because I was creating  a music video and it is not a typical convention to have still straight shots thus no need for the tripod. 

In order for me to record and save my video shots for my music video production I need to have something to save it on. I was given two 16GB SD memory cards to insert in to the video camera when i was recording. In using these, i was able to then transport my recordings onto the apple mac computers.

Apple Software:

in addition to having the mac computers, we also had professional apple software that allowed me to produce my music video along with log my progress onto blogger.

To create my ancillary works I used Adobe Photoshop Elements. Photoshop is the best software to create and manipulate photos. With this I was able to create my CD panels and my Poster. With photoshop i was able to manipualte a photo from:
|
|
|
|
|
\/

Original Image

Inside CD Panel - Left side

Original Image

Artist Poster

Original Image

Front CD Panel

Blogger has been used via the internet to allow me to record my progress and show  how i've developed my media skills. Blogger is basically a online diary. I can post anything on blogger from pictures to videos to urls to embed links and hyperlinks. I can also share my blogs and allow readers to comment on them.

I used final cut to produce the music video by cutting and assembling recorded shots together and editing the images.

As appointing myself as the only editor for my group I was able to manipulate the contrast, brightness and sharpness of the video images to create an imitated old rendered effect influenced by the original music video by emeli sandé. Day by day I sat with my eyes glued to the screen assembling and rendering the images together to create the perfect image. I knew how I wanted the music video to look which is why I didn't allow anyone else to edit. 

This shows the settings of contrast, brightness and sharpness. After playing with the settings, I found a setting that I liked and wanted to use through out the shots. I had then simultaneously set this on each clip in the video. 

Some clips also have additional effects such as soft blur, and flicker. This shows the settings for the clips that involved flicker.

Youtube helped me with research on how I wanted my music video to look by watching real videos and noting their editing, mise en scene and camera usage.

With quicktime I have been able to format my finished video production and view it in completed form.

Mpeg Streamclip allowed me to then format the quicktime formatted video into a format suitble to be placed on to blogger.

However the media technologies I have used have not allowed me to present my music video at 100% satisfaction. using Mpeg streamclip meant that my music video was gonna be compressed and in doing that the blogger version of my music video is a terrible resolution. Mpeg streamclip also affected the format of the music video I premiered at the cinema on the 7th december 2011.  As mentioned in "EVALUATION QUESTION 1: part two", The problem that arisen was that the flicker effect I had put on certain parts of the music video didn't work.