Research For Music Video - Main Points Of Andrew Goodwin

In our media lesson we learned about ideas media expert Andrew Goodwin theorised. He believed that music videos do not follow usual video/film culture of traditional narrative structure. (Finding a problem-dealing with the problem-resolving the problem). He knew that most pop music videos are about repetition

He categorised music videos into 3 categories:

Illustration: This is where the video tells the story of the lyrics. Dance is often used to express the feelings/moods in the song.

Amplification: This occurs when the videos introduce new meanings that do not contradict with the lyrics but add layers of meaning.

Disjuncture: This is where there is little connection between the lyrics and video or where the video contradicts the lyrics.



Examples i have found of each of theses are:





He knew that most pop music videos are about repetition:

Disjunction: Not much to do about the lyrics at all.
















Illustration: Songs called hold you and hes holding a girl at the chorus.

Amplification: As he says such words as fireflies it comes up on the screen of a little toy.