Research For Music Video - Main Points Of Andrew Goodwin.

As learnt in one of my media lessons, media expert Andrew Goodwin believes that pop videos are built around songs - and often songs do not follow a traditional narrative structure (normality-problem-resolution).
Pop videos rely on REPETITION! Often the videos repeat images in the way the song repeats choruses or lines.

In a narrative structured video, the music video may use the artist as the narrator and or character.

The singer would often look directly into the camera. This is a way of trying to involve the viewer at home with the performance.

An example of Andrew Goodwin's analysis on pop videos:

1. Illustration : the video tells the story of the lyric.

     2.  Amplification : the video creates a new meaning that does not contradict with the lyrics.

     3. Disjuncture : the video has little connection with the lyrics and they often contradict.