Digipak pic ideas

So I was browsing through some pics online on the basis of the kind of image I want for my digipak and advert. I've got a broad idea which stems from Audrey Hepburn's iconic 'Breakfast at Tiffany's' advertisement. I really like this concept because it'll allow Emine to prove herself on many levels. Audrey Hepburn is an renowned icon and for Emine to get her visual concept from her is a great thing, however though, I will be putting a twist on it and making it my own artistic piece. The color schemes that are of thses pics are perfect as I HATE too much color and prefer things to be simple and minimal to an specific extent. I will be following the color scheme of shadowy tones - greys, blacks, whites and a splash of color('maybe' lipstick)

Analysis of three magazine advertisements

Vibe Magazine:


Vibe is an entertainment and music magazine that was founded by Soul singer and music producer Quince Jones. The magazine mainly focuses on features from R&B and hiphop music artists, actors and other entertainers. During 2009 summer, the publication shut down, Vibe was bought by the private equity investment fund intermedia partners and is now issued quarterly with double covers with a large online presence, supported by the vibe lifestyle network, a group of entertainment/music websites under the brand vibe. The magazines target demographic is mainly young, urban followers of the hiphop culture. Well, Emine is urban and therefore will stereotypically attract people of this audience. Soul is a style that originated from African Americans and they'd be the type of audience that'll in many forms respect and appreciate it more, so as a result this will be useful for Emine who would be hoping to be featured on the front cover of this magazine. The magazine's success is down to featuring a broader range of interests than its closest competitors; The source & XXL who focus more narrowly on rap music, pop-centric or rock. During 2007, Vibe had a circulation of approximately 800, 000. Advertisers ran the gamut from record labels to fashion houses to various cognac brands. The magazine is based in New York but is published in numerous countries including the UK who have a wide readership. The target audience is lets say 12 - 24 year olds(but I did start reading it at an earlier age). This audience demographic is perfect as it relates to that of the age that Emine seeks to attract, hence at this age is when merchandise and stuff are bought and the artist would come across more relevant at this time to its fans ans supporters.

Essence magazine:

  
Essence is a monthly magazine that focuses on publishing for the attention of African-American women between the ages of 18-49. The magazine consists of sections about lifestyle, beauty and fashion as well as music(Jill Scott who is the second women above to grace the cover of Essence is also an Soul artist that is in many ways similar to Emine Parker). The magazine adopts an friendly attitude that imitates a girlfriend- to- girlfriend tone of voice and atmosphere. Essence is not only glossy print publication but it also touches a wide audience of music lovers as it hosts a three day festival event every fourth of July that more than 200, 000 people attend in New Orleans. It is known to be the nations largest annual gathering of African American music. There are cultural celebrations and empowerment seminars with nights of musical performances from the likes of Prince, Mary J Blige, Beyonce, Lionel Richie and many more. Unexpectedly, presidential candidates Hilary Clinton & Barack Obama made special appearances at the music festival in 2007 and in 2008, after partnering with Essence to develop a taped cobranded special presentation 'Black in America; reclaiming the dream', CNN reported live on- site throughput the festival weekend. So it would be fair to say that Essence do have a large following which would be a great thing for Emine Parker as she is a new emerging artist who needs to be recognised for her incredible talent. So yes! if Emine needed media coverage(which I know she would), I think Essence magazine would be perfect as its readership and following is massive ranging from different races, ages and gender.

Vogue magazine:


Vogue is a high status fashion and lifestyle magazine that is published monthly. The magazine has a high reputation amongst many important industry officials and also takes a great deal of focus on new and more accessible ideas of fashion for a wide audience base. Due to Vogues approach of welcoming new and old talent I believe this would be an perfect avenue for new talent Emine. Emine dons the style of a modern black Audrey Hepburn something that'll take alot of fashion understanding so if she were to be featured in Vogue it would be great for not only her musical profile but her style. Vogue have headquarters in the US(Anna Wintour, my chick), UK(Alexandra Shulman), France(Emmanuelle Alt), Brazil(Daniela Falcao), Italy(Franca Sozzani), China(Angelica Cheung), Russia(Victoria Davydova), Australia(Kirstie Clements), Germany(Christiane Arp), Korea(Myung Hee Lee), India(Priya Tanna), Greece(Elena Makris), Turkey(Seda Domanic), Japan(Mitsuko Watanabe), Taiwan(Rosalie Huang), Mexico & Spanish America(Eva Hughes), Spain(Yolanda Sacristan) & Paula Mateus. Imagine, Emine would get world wide recognition in these countries! 


Vogue has been described by the New York times as "the worlds most influential fashion magazine". Due to its high status Vogue's influence derives from a range of sources, including its persona and achievements of its US renowned editor Anna Wintour. It also has stakes in charitable and community projects. 

Researching Ancillary Products - analysis of three digipak [real artists]

The style in which my artist, Eminé Parker performs determines how the digipak for her is going to look. My artist is a commercial rnb & pop singer. Therefore I want for her to be depicted as that as well as being her image.

Artists that influence the look i want for Eminé Parker:

Danity Kane "Welcome to the Dollhouse". Danity Kane's Second album. this has a simple but powerful front cover. It has the five members sitting or lying down besides each other in front of a white angellic like background on a wooden floor. There are no edits used which can be seen as extraordinary or technical. This is an extremely influential production and I would like to produce a CD cover similar to this for my artist. It has the artist logo (DK) that would be recognizable to their fans. It has no more than three different fonts. and the picture is clear and understandable as it is only a shot of the group members. the colour scheme is beautiful and angelic and shows the artists stripped back (apart from the makeup of course).

      

Beyoncé's album covers are again extremely influential and striking. Each image on each album shows her in a powerful way that would be recognizable to the consumer. Her CD panel designs precisely follow the guidelines that I must follow to create a professional digipak.

Diagram of beyonce's B'day album

B'day

4

Dangerously In Love

I AM....SACHA FIERCE

Katy Perry's teenage dream album is again another influential album. The theme resembles the artist very well and the colour scheme is basic in retrospect.

Researching Ancillary Products - analysis of three digipak [students]

In preparation to designing my own digipak as part of the artist production I went back to view/denotate/connotate some later students work.

 This is personally my favourite student digipak. The colour scheme is amazing and has been consistently used through out the CD panels and the poster. The photos are really well taken (apart from the slightly blured one on the back of the CD panel) and show the artist in different personalities. The picture on the front of the CD is striking and beautiful. it is a powerful angled close up that promotes the artist brilliantly. I really do find that the photo at the back of the CD is the weakest. The photo inside the CD is again a striking beautiful picture that shows the artist smiling happily. Neither of the pictures have been stretched and have been cropped well enough to fit into the CD with out looking seriously blurred.

The digipak for this artist (Coco Blu) is again, like the digipak above really good. The colour scheme resembles a pantomime theme but really compliments the personality of the artist in the picture.  The colour scheme is used consistently in both the CD production and the poster. Another feature consistently used is the title of the artist. (Coco Blu) which is a really good way of getting fans and consumers to remember the artist visually. The layout on both digipak productions are excellent and there isn't an excess of fonts or pictures.

This digipak production is good but there are a few weaknesses that probably lowered the marks for the student who created it. The use of video shots that have been used on the CD panels is a weakness. using footage from the music video is a bad idea because they will not be in focus. As you can see on this production they had to use effects to make it look decent enough for them not to lose marks.
I always feel like the poster production was rushed. The use of the album picture being faded in the background of the poster makes it look rather tacky and repetitive. The could of possibly just used the album picture but made it big enough to fit the whole poster like in the Stephanie Jackson poster at the top.
They have used one of the same fonts that was used on the CD panels on the poster and that is a good way of the artist being recognized by consumers.

Analysis of Artists Digi paks.

So far the best Album packs have been quite minimal but effective. I think the above album cover is quite effective. Using a black and white effect with the artists name/logo clearly at the top.

I like Beyoncé's album cover, also simple but good.

Very minimal along with the black and white effect.

These are digipaks for three Blink 182 albums. They are bright and colourful and therefore eye catching for the audience. The actual album cover is simple and therefore attract the audiences attention. It is clear for them to see which artist the album belongs to and what the album is called, which these digipaks clearly demonstrate. Apart from the first one, which features a cartoon and therefore may attract the audiences attention as they are unsure as to what the digipak is.

Katy Perry's album is consistant with all images of her on  cloud of cotton candy, good promotion. Two colours used, readable track list. Appeals to the audience.